Everyone is on their laptop, smart phone, or tablet now a days. They have complete access to their email 24/7. What better way to communicate with them then through email.
Email marketing is one of the most powerful marketing tools available. Why? It helps you develop customer and client relationships. This type of marketing not only helps small businesses connect with their clients, it also provides an easy way to build successful, long term relationships with your customers.
What should you be sending out?
Promote a new product or service that you have.
It is a good reminder to customers about your service.
It may be possible that a customer was planning on visiting your website to find out information regarding your product, but just had not gotten around to it. A friendly newsletter will remind them you're still out there.